The businesses we patronized were on top of their game this year when it came to sending Christams cards. In fact, if it weren't for these cards our Christmas card collection would have been fairly small (for whatever reason friends and family don't seem to be partaking in this holiday tradition).
It's nice to see that even with tight economic times businesses are taking the time and investing some of their advertising budget in this very effective marketing tool. Sending a card at the holidays to your clients is an extremely effective sign of "goodwill" in the business sense.
I was particularly impressed with the variety of cards receieved and how they were taylored to the industry they represented. Our realtor sent an attractive card that opened like the front door of a home. Our veterinarian sent a beautiful embossed card that was signed by all of the staff. The feed mill, where we get feed and supplies for our horses, sent a photo card that included all of their staff.
When planning for next year, keep holiday cards in mind. They're a economical way to say "thank you" to you clients and vendors for their business.
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